Halo
Halo is an IoT challenger brand disrupting the pet containment category.
Halo is a wireless fence that uses latest GPS technology,
so you can take your fence wherever you go.
so you can take your fence wherever you go.
We branded Halo as the Go-Anywhere Wireless Fence.
We positioned the brand around freedom for dogs.
For the last 50 years, The Invisible Fence® has been leading the category, but their technology (a physical wire buried in the ground) has remained the same. We helped Halo take The Invisible Fence® head on.
The integrated digital campaign squarely positioned Invisible Fence® as old technology.
We created the 70’s guy character to represent this.
We created the 70’s guy character to represent this.
