Halo is an IoT challenger brand disrupting the pet containment category.

Halo is a wireless fence that uses latest GPS technology,
so you can take your fence wherever you go.

We branded Halo as the Go-Anywhere Wireless Fence.

We positioned the brand around freedom for dogs.
For the last 50 years, The Invisible Fence® has been leading the category, but their technology (a physical wire buried in the ground) has remained the same. We helped Halo take The Invisible Fence® head on.
The integrated digital campaign squarely positioned Invisible Fence® as old technology.
We created the 70’s guy character to represent this.

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