United Airlines
Business travelers are the most valuable customers for most airlines. We helped United create an emotional connection with these customers by celebrating the spirit of the frequent business traveler.
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Product launches included introducing flatbed seats in international first and business to customers, bringing the experience to life in events, and managing the expectations of the rollout to customers via a microsite.
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The retail task involved lifting ticket sales seasonally, while lowering cost per acquisition. We did this by geo-targeting and dynamically creating offers that put the right messages in the right place at the right time in front of the right people.
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Gold Effie Award