M Health
In Minneapolis, people were familiar with the amazing medical research at the University. What they did not know, was that it was a place people could go to seek medical care for their families.
Geo targeted embedded technology enabled us to track ad performance as we drove people into clinics.
To promote the new maternity center, we generated local news buzz with the Pickles & Ice Cream truck that offered treats to mothers-to-be, as well as everyone who ever had a mother.
