Compellent was the challenger brand in the storage space. Our Fluid Data campaign helped give the company a handle to differentiate their superior technology. The company was acquired by Dell for one billion dollars. The IP of Fluid Data was then used by Dell to differentiate their entire suite of data storage offerings.

Smash the SAN

The Smash the San microsite, and the associated content, was used to drive traffic to Compellent’s biggest sales annual sales event.

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